P S LOYALTY MARKETING Suite 2, 7 Boyle Street, BALGOWLAH NSW 2093 AUSTRALIA Phone:+ 61 2 9949 3008
Fax: + 61 2 9907 0024 E-mail: psloyalty@loyaltymarketing.com.au
Please take the time to fill in our simple questionnaire to see if loyalty marketing could help improve your customer relationships and ultimately your profits
Which of the following systems do you have information about your customers in ?
Customer Database Computerised Accounting SystemRetail Point of Sale System
Manual Records Other
Where do you spend your marketing budget ?
TV/Radio AdvertisingPress AdvertisingTelemarketingTrade ShowsCatalogues
Direct MarketingCustomer Loyalty ProgramYellow PagesPublic RelationsOther
What is your approximate marketing budget annually ?
Less than $100,000$100,000 to $500,000$500,000 to $1,000,000
$1,000,000 to $5,000,000Over $10,000,000
Does your customer database determine the lifetime value of the customer ?
Are you able to segment your customers and select targeted groups based on a number of criteria from your database quickly and easily ?
Are new customers to your business informed of all the products and services you offer ?
Are existing customers to your business informed of all the products and services you offer ?
What do you do to encourage repeat business from a new customer to your business ?
What do you see as your biggest marketing /competitive problems ?