P S LOYALTY MARKETING
Suite 2, 7 Boyle Street, 
BALGOWLAH  
NSW 2093 
AUSTRALIA

Phone:+ 61 2 9949 3008 

Fax:    + 61 2 9907 0024
E-mail: psloyalty@loyaltymarketing.com.au

 

Please take the time to fill in our simple questionnaire to see if loyalty marketing could help improve your customer relationships and ultimately your profits

Which of the following systems do you have information about your customers in ?

 

Customer Database Computerised Accounting SystemRetail Point of Sale System

Manual Records       Other

Where do you spend your marketing budget ?

 

TV/Radio AdvertisingPress AdvertisingTelemarketingTrade ShowsCatalogues

Direct MarketingCustomer Loyalty ProgramYellow PagesPublic RelationsOther

What is your approximate marketing budget annually ?

 

Less than $100,000$100,000 to $500,000$500,000 to $1,000,000

$1,000,000 to $5,000,000Over $10,000,000

Do you communicate with or mail your customers on a regular basis?

Does your customer database determine the lifetime value of the customer ?

Are you able to segment your customers and select targeted groups based on a number of criteria from your database quickly and easily ?

Are new customers to your business informed of all the products and services you offer ?

Are existing customers to your business informed of all the products and services you offer ?

What do you do to encourage repeat business from a new customer to your business ?

Do you have a formal system to encourage existing customers to refer new customers to you ?
Do you know who your best customers are and what sales and profit they generate ?
Do you reward or recognise your best customers in any way ?

What do you see as your biggest marketing /competitive problems ?

Please out line the areas of concern that you need to overcome to help
you achieve your objectives in your business:

First Name
Last Name
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