DAY ONE (1/2 Day):
Introduction / Workshop
|
| Powerpoint
Presentation
|
Overview
and Benefits of Relationship Marketing
|
|
Current
State of the Building Site
|
|
Retaining
Wall Objectives
|
|
How
You Can Build a Retaining Wall
|
|
Preparing
the Site |
|
The
Tools |
| Why
Build a Retaining Wall?
|
12
Elements of Retention |
|
Current
Situations |
|
Solutions |
What Does a Retaining Wall Look Like
|
Great
customer service
|
|
Current
retention programs
|
|
CRM
initiatives – how are they working
|
|
How
you would make it work
|
DAY TWO:
Workshops
|
|
Content:
Current Site Condition
|
Quick
Start Assessment
|
|
10
Ways to Think about 1 to 1
|
|
S.W.O.T. |
|
The Gaps
|
1
to 1 Gap Tool |
|
The
4 keys:
Identify, Differentiate,
Interact, Customise
|
|
Setting
Objectives
|
|
Establishing
Priorities
|
|
Inhibitor
Exercise
|
|
Quick
Start Ideas
|
|
How to
Build the Retaining Wall
|
Review
Quick Start Results
|
|
Establish
Bricks & Mortar Components |
DAY
THREE (1/2 Day): Workshops
|
| Content:
Grabbing the Tools
|
8
Essential Building Blocks (Strategies) |
|
Architectural
Requirements
|
|
Designing
the Wall
|
|
Getting To
Work
|
Create
Bricks & Mortar Program Schedule
|
|
Define
Tools Required
|
|
Create
Teams & Responsibilities
|
