Created a co-op promotion for OSRAM and REXEL, one of its primary resellers to the electrical trade, that rewarded purchases of OSRAM products through REXEL outlets with a chance to win one of 6 tickets to Oktoberfest plus monthly German food hampers for every $200 spent.  The results were exceptional for - with margins up 4%, sales of $4.8M in 4 months compared to $10M for the whole year last year and a 2.5% increase in OSRAM sales during the promotion.
nu skin logo Developed a reward and recognition program for Nu Skin Enterprises through Tick Yes to increase consumption.  Using an integrated program that included personalised membership cards, reward vouchers, a referral program, newsletters,  promotions and a member’s website, in just 12 weeks there were 14,500 members and 7,665 had earned 26,939 Rewards Vouchers for each $300 spend.
Retireinvest Retire Invest had been using the same marketing tools – DM & advertising – with diminishing results for some time.  They were looking to increase the number of seminar sign-ups for an ‘acceptable’ per sign-up investment i.e. $100 per sign-up.  Through Tick Yes, we created an email marketing prospecting program that saw 80% more seminar sign-ups than expected and the investment per sign up was 54% less than for all other marketing methods.
Customer Retention Conference program developed and facilitated for Alsco Linen was so successful we were asked to do an additional conference, and a follow-up program for each State.  In Queensland, customer defection dropped by 44% after the strategies outlined at the conference were adopted by the branch.
Increased sales with Castrol’s sales incentive program by 15.5% over the previous year, volume by 19.8% and exceeded the annual budget forecast by over 70% in just a 3-month period.

 

 The Front Load Washer Association (FLWA) conducted a program to encourage retail salespeople to be loyal to FLWA member’s brands and sell more front load washers.  Market share increased by 3% and sales increased an average of 30.5% over the previous year.  73% of all salespeople in the Sydney area participated in the program and 80% said their awareness of the FLWA and their brands increased.  62% sold FLWA brands rather than competitor’s brands and 67% increased their product knowledge considerably with the information provided by our letters and newsletters.
Home With the marketing program developed for Parbury Building Products, awareness of the products and relationships between the Architects & Designers and the Parbury Specification Reps increased dramatically.  Response to the promotions increased from almost 10% for the first one to 18.9% for the second one.