The Passion within P S Loyalty Marketing

65% of all business is repeat business!

As more and more businesses are discovering, it is more cost-effective to increase sales with an existing customer than to find a new one.  According to the Harvard Business Review it is 6 to 8 times more costly to find a new customer than to retain an existing one!  

This is what Philippa Storey from P S Loyalty Marketing is passionate about sharing with business people and audiences nationally.  

Philippa started her career in marketing and advertising in 1984 after a successful career in the entertainment industry.  She obtained her certificate in Marketing and Business Management in Vancouver, Canada in 1986.  Settling in Australia in 1987, she progressed upwards through direct marketing companies and mainstream advertising agencies working with government and blue chip organisations.

Since 1993, P S Loyalty Marketing has been assisting companies such as Toshiba, OSRAM, Nu Skin Enterprises, RetireInvest, Tick Yes, Castrol, Parbury Building Products, Alsco Linen, IPC Magazines, Lancaster Cosmetics, ENZED, and a host of others in focusing on building customer relationships and developing loyalty programs to increase revenue and profits.  

Philippa is a sought after speaker, trainer and facilitator on customer retention and loyalty marketing and has presented for Australia Post, Business Sydney, The Australian Hotels Association, NSW Chamber of Commerce, Pan Pacific Direct Marketing Expo, First National Real Estate, the Business Enterprise Centre, Australian Business Limited and IIR Conferences.  

P S Loyalty Marketing is dedicated to helping companies capture and harvest their most valuable resource – their existing customers! 

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